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1

Best way to promote your website

While most of the links to your site will be gained gradually, as people discover your content throughsearch or other ways and link to it, Google understands that you’d like to let others know about the hard work you’ve put into your content. Effectively promoting your new content will lead to faster discovery by those who are interested in the same subject. As with most points covered in this document, taking these recommendations to an extreme could actually harm the reputation of yoursite.

Best practices for promoting your website

  • Blog about new content or services – A blog post on your own site letting your visitor base know that you added something new is a great way to get the word out about new content or services. Other webmasters who follow your site or RSS feed could pick the story up as well.
  • Don’t forget about offline promotion – Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them know about new content on the company’s website.
  • Know about social media sites – Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content.
    Promote your website in main social media sites like facebook, twitter, linkedin

    Avoid:

    • attempting to promote each new, small piece of content you create; go for big,
      interesting items
    • involving your site in schemes where your content is artificially promoted to the
      top of these services
  • Add your business to Google’s Local Business Center – If you run a local business, adding its information to Google’s Local Business Center will help you reach customers on Google Maps and web search. The Webmaster Help Center has more tips on promoting your local business.
  • Reach out to those in your site’s related community – Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource.

    Avoid:

    • spamming link requests out to all sites related to your topic area
    • purchasing links from another site with the aim of getting PageRank instead of
      traffic
5

Google Webmaster Increase traffic to your site

Major search engines, including Google, provide free tools for webmasters. Google’s Webmaster Tools help webmasters better control how Google interacts with their websites and get useful information from Google about their site. Using Webmaster Tools won’t help your site get preferential treatment; however, it can help you identify issues that, if addressed, can help your site perform better in search results. With the service, webmasters can:

Yahoo! (Yahoo! Site Explorer) and Microsoft (Live Search Webmaster Tools) also offer free tools for webmasters.

3

Serch Engine Optimization general tips

Below are the general tips for Search Engine Optimization.

  1. Make sure your Website is completely finished, spell checked, online and all the links are working properly before submitting to search engines.
  2. Try to include ‘robots.txt’ to prevent spiders from crawling certain directories.(For more in-depth study of robots please visit: http://www.robotstxt.org/wc/norobots.html)
  3. If a site was developed in a language other than HTML, make sure that there’s AT LEAST SOME static content for the spider to read.
  4. Try and get on Dmoz if you are not already on there.
  5. Read each search engines guidelines and follow them strictly.
  6. Use the Meta tags in all pages.
  7. For getting proper keywords that commonly used, go to:Keyword suggestions toolOther online tools:

    a) http://www.wordtracker.com

    b) https://adwords.google.com/select/KeywordToolExternal

  8. For checking keyword density analysis visit:a) http://www.keyworddensity.com/b) http://www.ranks.nl/
  9. If you are using frames, try to include <noframes></noframes> tag with keyword rich content in the main page (the page that contains <FRAMESET> tags).
  10. Keep all your content in the root directory if possible.
  11. Don’t use images for links to important content pages. If you do, add ALT tags.
  12. Do not try to cover too many topics on one page, as it will dilute the relevancy for your targeted key phrase.
  13. Try to include your company’s physical address on your site, including a telephone number.
  14. Make sure your home page should load in 8-10 seconds or less with a 56K modem.( http://www.1-hit.com/all-in-one/tool.loading-time-checker.htm )
  15. Optimize your images and keep the page size low.
  16. Try to use CSS data as an external file and call it by using <link> tag
  17. Use the longer or plural version of a keyword, where possible.
  18. Try to register your domain name with the exact keyword phrase you are targeting, using hyphens to separate the keywords.(eg: if the keyword phrase is “star hotels Kochi”, then your domain: www.star-hotels-kochi.com)
  19. Update your important pages at regular intervals.
  20. Check your site from broken links periodically.
5

How many things to avoid in SEO

  1. Strange color combinations that make it hard to read for a viewer.
  2. Text that is too small,
  3. Unrelated advertisements – that will provide distraction to viewers.
  4. Hidden text (Normally text that matches the color of your page background)
  5. Instances of 5 or 6 keywords being repeated in a row
  6. Submitting your Website to FFA sites.
  7. Duplicate pages, doorway pages and cloaked page.
  8. Re-direction from the home page to another.
  9. Automated submission to search engines.
  10. Submitting to search engines more than ONCE a month!
  11. Keyword stuffing in comments tags, Meta keyword tags and image alt tags
  12. Participating in link farms.
    (A link farm consists of sites that link to other sites for the sole purpose of increasing their link popularity score.)
  13. Use of <Meta refresh> tag in HTML page header.
  14. Using trademarks or company names belonging to others in your Meta tags.

     

6

Spider Friendly Navigation – SEO

  1. Use keyword/phrase that best describes the target page.
  2. Always use your primary keywords in the link text least one or more on the page.
  3. Try to place your primary keywords at the starting of a link text if possible.
  4. Try to use Title Attribute in the text links.
    eg: <a href=”yourpage.html” title=”Describe this page.”>The link label goes here</a>
  5. Avoid using image maps, if needed make it sure to add text links at the bottom of all pages
  6. Do not use long text; limit 40-50 characters in a link text.
  7. Avoid using JavaScript links
  8. Create text links and use a common navigational menu for all the pages.
  9. Make sure the pages on your site to be linked to one another, especially the home page.
  10. Try to include a Site map if you have more than 30 pages.
  11. Submit an XML site map to Google. (Visit: Google Sitemaps)
  12. Limit the number of links per page to less than 20 for better results.
  13. If your Website using Flash, make it sure to add text links at the bottom of the page as a supplement to the Flash navigation. (Google now takes links from Flash)
  14. Try to use keyword phrases in the HTML and image file names
  15. Keep your file names hyphenated (eg: http://www.shreegokulinfotech.com)

Bad practice:

<a href="hotel001.html">click here</a>
<a href="rajkothotels.html">Hotels</a>

Good practice:

<a href="rajkot-hotels-list.htm">List of hotels in Rajkot </a>
<a href="rajkot-hotels.html">Hotels in Rajkot </a>

6

Importance of meta tags in SEO

Meta tags are tags, which are embedded in the HTML code of a page, You should insert the META tag element at the top of your document, just after the <TITLE> element.

The basic syntax for Meta Tags is:

<HEAD>

<TITLE>Your Page Title Goes Here</TITLE>

<META name=”description” content=”type your description here”>

<META name=”keywords” content=”type, your, keywords, keyword phrase here”>

</HEAD>

Tips On META Description Tag

<META name=”Description” content=”Your descriptive sentence goes here.”>

  1. Write it in sentence structure.
  2. Should be relevant to the similar 25-30 word (under 150 characters) description of the first text within the visible page.
  3. Do not repeat your keywords more than 3 times in description tag. If you need, make alternatives (e.g. ‘prescription’ and ‘prescriptions’ can be used 3 times each).
  4. Minimize the use of “stop words” such as “and, the, of”.
  5. Keyword phrases that appear earliest in the Meta description will generally receive higher ranking value.
  6. Try to include this tag in all pages by describing the content and it should be unique.
  7. Don’t load your Meta description with only keywords.
  8. Strive for 6%-20% keyword density.
  9. Use different Meta description tag for each pages.

Tips On META Keyword Tag

<META name=”keywords” content=”your keywords, go here, separated by a comma”>

  1. Keep 100 to 250 characters to get better results.
  2. Start with the most important and then proceed to less important.
  3. Use keywords/Phrases
  4. Do not repeat any word more than 3 times.
  5. Do not place repeated keywords close together.
  6. If your site has content of interest to a specific geographic location be sure to include the actual location in your keyword Meta.
  7. Use keywords that are actually on the page and reflect the essence of your content.
  8. Try to use keywords in your Meta keywords tag with comma, not by space.
  9. Try to use small case in keyword/phrases(eg: replace the keyword phrase – “Website Design” with “website design”)
  10. Strive for 4%-10% keyword density.

Create Your Meta Tags

1) Create your Meta Tags »

2) Generate Meta Keywords based upon your page contents »

7

SEO friendly content tips

Below are the points and tips to create SEO friendly content.

  1. Keyword prominence: Make sure to put the most important keywords into a carefully crafted paragraph at the beginning of your HTML page. Prominence is how close to the start of the area that the keyword appears. In general, a keyword that appears closer to the top of the page or area will be more relevant.
  2. Keyword Density: If the page contains less than 500 words, keeping 1%-3% of those words is better. If the page contains more than 500 words, keep 3%-5% of the overall content.
  3. Try to provide a minimum word count of 250 and a maximum of 750 words on each page.
  4. Use CSS instead of <font> tags.
  5. Get rid of the java script in the code and put it in an external file.
  6. Avoid image buttons, Javascript links and keep it as pure text links.
  7. Use heading tags. (<h1>, <h2>….., <h6>)

    Most search engines dictates the <h1>, <h2>, <H3> tags and if you are using these, the text in between this tags must be more important.eg: <h1>Shree Gokul Infotech</h1>

    By default Heading tags are not prettiest in terms of formatting, but you can override the default look by using CSS. See the exammple of stylesheet below:

    <style type=”text/css”>

    <!–

    H1 {color: #000099; font-family: Arial,Verdana; font-size: 16px}

    –>

    </style>

    Note that placing more than 75 characters in these tags are not a good idea!!

  8. Repeat the page <TITLE> in a heading at the top of the page if possible.
  9. Keyword proximity: It refers to the closeness between two or more keywords. Always try to group words together that might be searched on as a single phrase by a user.

    (eg: Use “home loans” instead of “home mortgage loans” assuming that a user searching only for the phrase “home loans”.)

  10. Place some important keywords in Bold or Italic.
  11. Use ‘Alt‘ tag to describe the image.

    ALT tag defines the text to display for a image if the user has graphics turned off, or if they put the cursor over it in Internet Explorer. Some search engines including google will look for keywords in the ALT tags.eg: <IMG SRC=”image.jpg” ALT=”Blue Widgets, Red Widgets,and GreenWidgets”</a>

  12. Insert comments tag in your page, it is hidden and not visible to the user. A couple of search engines will read this text, so you may wish to include keywords in these tags.

    eg: <!– Blue Widgets, Red Widgets, and Green Widgets –>

  13. Make sure the code of home page is not bigger than 32K
  14. Try to keep font size to a minimum of size 11px or 12px (2 or 3 in DreamWeaver)
  15. Try to avoid using nested loops in <table> structure.
  16. Use W3C technologies and guidelines.
  17. Try to target two or three main keywords for a website.
  18. Avoid listing the same word multiple times in a row.
  19. Update your body text at regular intervals.

    (Many of the major search engines prefer to give importance to websites, which updated its contents at regular intervals.)

4

Good practice with Title tag

The Title tag is an important part of a Website. It is a short description of the page, and the most important words should go first. Every HTML (web page) should have a Title tag and all Title tags should be unique. Don’t use the same Title tag for multiple documents. It should be inserted into the header of your web page and looks like this:

<HEAD>

<TITLE>Shree Gokul Infotech</TITLE>

</HEAD>

Tips

  1. It should always appear immediately after the opening <head> tag.
  2. It should be specific keywords and phrases.
  3. Use only keywords and phrases that are in the body text on your page.
  4. May use the same keyword twice to attain reasonable keyword density, but be sure that you don’t put the same words right next to each other or more than twice
  5. 6 – 12 words ( less than 60 characters ) is a good length for a title tag.
  6. Consider using both singular and plural forms of the keywords.
  7. It should be read like a phrase that makes some grammatical and logical sense, not collection of keywords.
  8. Try to place your primary keywords at the starting of the tag.
  9. Keep the words in title case ( eg: Professional Marketing Tips )
  10. Make sure to avoid using search engine stop words or words like Home, Default, Internet or Index.
  11. Avoid using superlatives in your title (e.g. the best, fastest, cheapest, leader )
  12. Try to minimize the use of commas in this tag.
  13. Strive for a keyword density of 25-35% for each keyword.
  14. Always remember to close this tag (eg: </title>)
  15. All pages MUST have a unique and descriptive keyword phrase in the title.
    (One page on your site might be seen as more relevant for a particular keyword when compared to another)
  16. Try to keep title tags as unique as possible in each pages in your website.
  17. Do not change the title tag regularly.

Bad practice:

<title>Gujarat,Rivers,Backwaters,Tourism,Hotels</title>

<title>Coir rugs coir doormat coir exporter coir products</title>

Good practice:

<title>Gujarat – Land of Rivers and Backwaters</title>

<title>Natural Coir Doormats and Coir rugs Exporter</title>