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Best way to promote your website

While most of the links to your site will be gained gradually, as people discover your content throughsearch or other ways and link to it, Google understands that you’d like to let others know about the hard work you’ve put into your content. Effectively promoting your new content will lead to faster discovery by those who are interested in the same subject. As with most points covered in this document, taking these recommendations to an extreme could actually harm the reputation of yoursite.

Best practices for promoting your website

  • Blog about new content or services – A blog post on your own site letting your visitor base know that you added something new is a great way to get the word out about new content or services. Other webmasters who follow your site or RSS feed could pick the story up as well.
  • Don’t forget about offline promotion – Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them know about new content on the company’s website.
  • Know about social media sites – Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content.
    Promote your website in main social media sites like facebook, twitter, linkedin

    Avoid:

    • attempting to promote each new, small piece of content you create; go for big,
      interesting items
    • involving your site in schemes where your content is artificially promoted to the
      top of these services
  • Add your business to Google’s Local Business Center – If you run a local business, adding its information to Google’s Local Business Center will help you reach customers on Google Maps and web search. The Webmaster Help Center has more tips on promoting your local business.
  • Reach out to those in your site’s related community – Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource.

    Avoid:

    • spamming link requests out to all sites related to your topic area
    • purchasing links from another site with the aim of getting PageRank instead of
      traffic
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Google Webmaster Increase traffic to your site

Major search engines, including Google, provide free tools for webmasters. Google’s Webmaster Tools help webmasters better control how Google interacts with their websites and get useful information from Google about their site. Using Webmaster Tools won’t help your site get preferential treatment; however, it can help you identify issues that, if addressed, can help your site perform better in search results. With the service, webmasters can:

Yahoo! (Yahoo! Site Explorer) and Microsoft (Live Search Webmaster Tools) also offer free tools for webmasters.

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Google Wave Sunsetting in 2012

Google Wave

Google has finally announced exactly when it plans to stop google wave. After January 31,2012 Google Wave is read-only. and Google wave is shut-down after April 30, 2012 Below mail we got from google wave Team.

Dear Wavers,

More than a year ago, we announced that Google Wave would no longer be developed as a separate product. At the time, we committed to maintaining the site at least through to the end of 2010. Today, we are sharing the specific dates for ending this maintenance period and shutting down Wave. As of January 31, 2012, all waves will be read-only, and the Wave service will be turned off on April 30, 2012. You will be able to continue exporting individual waves using the existing PDF export feature until the Google Wave service is turned off. We encourage you to export any important data before April 30, 2012.

If you would like to continue using Wave, there are a number of open source projects, including Apache Wave. There is also an open source project called Walkaround that includes an experimental feature that lets you import all your Waves from Google. This feature will also work until the Wave service is turned off on April 30, 2012.

For more details, please see our help center.

Yours sincerely,

The Wave Team

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Google Web Fonts

Google Fonts is an absolutely ultimate collection of web fonts that you may use in your HTML web pages without any restrictions and download it in your computer or laptop.

Google Web Fonts makes web fonts quick and easy to use for everyone, including professional designers and developers. We believe that there should not be any barriers to making great websites.

Google Web Fonts team’s goals are to create a directory of core web fonts for the world and to provide an API service so that anyone can bring quality typography to their webpages.
The API service runs on Google’s servers. They are fast, reliable and tested. Google provide the service free of charge. It is possible to add Google Web Fonts to a website in seconds.

A web built with web fonts is a web that is more beautiful, more readable, more accessible and more open.

Google Web Fonts
http://www.google.com/webfonts

Contribute to Google Web Fonts
https://services.google.com/fb/forms/submitafont/

Google Web Fonts API
http://code.google.com/apis/webfonts/docs/getting_started.html

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Swiffy – Convert SWF files to HTML5

Swiffy converts Flash SWF files to HTML5, allowing you to reuse Flash content on devices without a Flash player (such as iPhones and iPads).

Swiffy will produce an HTML5 version which will run in modern browsers with a high level of SVG support such as Chrome and Safari. It’s still an early version, so it won’t convert all Flash content. Swiffy uses a compact JSON representation of the animation, which is rendered using SVG and a bit of HTML5 and CSS3. ActionScript 2.0 is also present in the JSON object, and is interpreted in JavaScript in the browser. This representation makes the Swiffy animations almost as compact as the original SWF files.

Swiffy was born!

Some Google projects really do start from one person hacking around. Last summer, an engineering intern named Pieter Senster joined the mobile advertising team to explore how we could display Flash animations on devices that don’t support Adobe Flash player. Pieter made such great progress that Google hired him full time and formed a team to work on the project.

Swiffy available on Google Labs

http://www.google.com/doubleclick/studio/swiffy/

Example

http://www.google.com/doubleclick/studio/swiffy/gallery.html